Sales training often is just “training” – something sellers do, check the box, and never use again. What if you could bring learning and real change to your team?
We recognized this problem, and decided to look at one of the world’s most recognized institutions, Harvard. For many years the Harvard Business School (HBS) has instilled wisdom by creating an environment where students:
These insights are applied every day by the HBS in its Case Study Method. In this interactive approach, traditional lectures are replaced with simulations of real-life situations. Students place themselves in the role of decision-maker, analyzing problems and developing solutions.
Students retain content better because the approach is more tangible.
Everyone has stories about big deals, troublesome accounts, and “ones that got away.” You can use these to foster conversation and critical thinking about how to best approach these situations. Holden has taken some of these situations and incorporated them into our Holden Adaptive Platform.
To learn more about “Sales Training the Harvard Way,” download our new white paper.