Instilling Game-Changing Sales Habits

It’s time to take steps to ensure your sales pipeline is filled for the remainder of the year.

You can accelerate the process by transforming your team from order takers into demand creators — helping your sellers progress from servicing demand (based on what you sell) to creating demand (based on how you sell).

Creating demand is how sales organizations build a more robust pipeline — one that leads to bigger deals in less time.

The habits that distinguish demand creators

Creating demand starts with replacing tactical, short-term behavior with strategic habits — the kind of habits that add a layer of organizational selling onto the always necessary personal selling.

These game-changing sales habits include:

• Leveraging organizational politics — How can your sellers gain political alignment? Who are the change agents who can further the seller’s agenda within the customer organization?
• Delivering unexpected value — Show how your company’s offerings can accelerate already prioritized initiatives.
• Formulating a compete strategy — Demonstrate to the prospect how working with your organization addresses their own strategic imperatives.

These winning sales habits form the foundation of the Holden Adaptive Platform^TM, which helps sellers adopt and apply the behavior and sales techniques that turns them into demand creators.

Sellers who diligently practice these habits close 3X bigger deals with 2.5% shorter sales cycles. They achieve 10% higher quota attainment and 10-15% higher win rates.

Is this the kind of performance you’d like to see from your sales team? Are you ready to change your organization’s sales game?

Download “Filling the Sales Pipeline for 2015: Changing the Mindset of Sellers,” our free white paper that outlines how to instill the strategic habits that will transform your sellers into demand creators.