“I was asked by a developer to come present on (our company} and how it compares to a product they have been using on their current and previous sites. I was able to look at both products through the eyes of the developer and really pinpoint the key differentiators that would highlight why we are a better fit. Prior to the Holden training, I may have gone into the presentation addressing a broader scope of differentiators; some of which wouldn’t have really been key selling points from a developer perspective. Being able to hone in on the true strengths of (our company} vs the competitor product and WHY this mattered to the developer allowed me to give one of the best presentations I believe I ever have in my career. I called (my manager) immediately when I walked out, elated at how well the presentation went and how proud I was of myself for clearly having had a breakthrough in how I would continue to present to different audiences. It was truly a pivotal moment for me. I got an email from the developer the next day stating that they were blown away by the product and the presentation and will be using (our company) on all future projects moving forward. This experience will forever stick out in my mind and is certainly a highlight of my career.”