[This post is the third in our series on improving the effectiveness of your sales kickoff. Be sure to read part 1: Use a Theme and part 2: Build Don’t Replace.]
Selling is a team sport. Your sellers are out in the field alongside engineers, support teams, field marketers, proposal experts and other key players.
Are you inviting your entire team to your sales kickoff? If not, you’re missing a key opportunity to maximize your sales results.
Worried about the additional expense? Consider the value lost over the next twelve months by having them miss the important insights from the sales kickoff. If you don’t have the T&E budget to get the extended team to the kickoff, find a virtual way to include them.
Including the extended team ensures that everyone’s speaking the same language and seeing the big picture. You’ll see dividends from having a team working with the same engagement and commitment.