Everything is ready for the big sales kickoff, but is the content of the event designed to deliver maximum sales success? This five-part series details the key factors that make your annual sales kickoff a success, ensuring the event excites and propels your team.
If you want to help your salespeople meet their numbers, your next sales kickoff needs to reach beyond the introduction of the new product line or service offering.
A successful kickoff ignites momentum that’s sustained throughout the year. One effective way to make a lasting impact is to have a clear and inspiring theme.
Articulating a theme and branding each component of the kickoff ensures your event and its messaging are cohesive, and demonstrates corporate-wide commitment to the effort. It will also help people remember in November what you presented to them in January.
Come back next week and learn more about how to make your kickoff great.