The New Power Base Selling explained how sellers gain political advantage within accounts by aligning with powerful customer individuals, or “Foxes.”
Based on our proprietary data from a comprehensive sales survey of over 28,000 sellers along with more than 50,000 deal reviews, this book presents sales as a management science.
The book shows how high performing sellers leverage game-changing sales habits - politics, unexpected value, strategy - to win business and maximize value provided to customers and their own companies. By reading The New Power Base Selling, you will understand how to achieve and replicate superior sales performance.
Understanding sales as a science unlocks your potential to win more business while delighting customers with unexpected value. To begin putting the content of the book into practice for your team, check out the Holden Adaptive Platform. This platform supplements the book by bringing these habits to life and instilling them through practice.