We are very excited to announce a keynote by Ryan Kubacki, President of Holden, at the ECIA Executive Conference on October 28th in Chicago.
His speech “Leveraging the Sales Shift to Your Advantage” will provide insight into how there is significant potential for your sales force to drive enterprise value, in the same way as your engineering, manufacturing, finance, operations, and marketing teams. Yet, this potential is untapped because it is not tangible and therefore not understood by senior executives. Because “selling” is a business discipline missing from most MBA programs and research, we at Holden embarked on 12 year research project that included over 28,000 sellers and 50,000 live deal coaching sessions.
The research is the basis of Ryan’s exciting new book, The New Power Base Selling (published by Wiley & Sons with Foreword from Bill McDermott, co-CEO of SAP) which presents superior selling as a management science that can be replicated across an organization. The result is higher revenue, customer loyalty, and market share, above and beyond what is possible through your product, price, and brand.