We just got back from Training 2015 Conference & Expo in Atlanta, GA on February 9–11.
Holden was a Silver Sponsor for the event, which gave us the opportunity to exhibit. It was a great experience to meet with and converse with leaders in learning and development. Ryan Kubacki, our CEO, also met with a number of professionals at the EXPO book signing where he inscribed copies of The New Power Base Selling.
A major theme of the whole conference was the importance of analytics. While doing more and training more people, often with fewer resources, the importance of data and how it’s used by L&D is undeniable.
On this theme, Ryan gave a presentation on how “Sales Habits Always Trump Training.” He discussed how traditional training enforced outdated skills in outdated ways. Training B2B sellers is not delivering the results your organizations need, and the best way to elevate sales teams is to change their behaviors with game-changing sales habits. He demonstrated how this effectively happens by using behavioral analytics to focus skill development.
There is a new way that combines innovation in training modalities with these every-important analytics that instills game-changing sales habits into your team’s busy day. It’s the Holden Adaptive Platform. Through these proven behaviors, you will have a team of Trusted Advisors who deliver value to customers in an ever-changing, knowledge-based economy.
[If you want more insight into Ryan’s talk, download our white paper “Sales Training Is Over: How Habits Always Trump Training”]